Kenneth Burke: “A man can be his own audience, insofar as he, even in his secret thoughts, cultivates certain ideas or images for the effect he hopes they may have upon him; he is here what Mead would call ‘an “I” addressing its “me”’; and in this respect he is being rhetorical quite as though he were using pleasant imagery to influence an outside audience rather than one within…” (qtd in Jacobi, Martin. “The Canon of Delivery in Rhetorical Theory: Selections, Commentary, and Advice.” In Delivering College Composition: The Fifth Canon. Edited by Kathleen Blake Yancey. Portsmouth, NH: Boynton/Cook, 2006. 24)
Isocrates contends that “the more one writes about and speaks about what is worthy of praise and honor, the more one is effectively supporting honorable causes, and…the more on contemplates what is worthy of praise and honor, the more one habituates oneself to them and begins to feel their influence.” (Jacobi, Martin. “The Canon of Delivery in Rhetorical Theory: Selections, Commentary, and Advice.” In Delivering College Composition: The Fifth Canon. Edited by Kathleen Blake Yancey. Portsmouth, NH: Boynton/Cook, 2006. 23)
